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The
Heartquest site was part of a complete online and print advertising campaign for the Heartquest line of books at Tyndale Publishers. Aimed at building a community, the site featured book reviews, contests, a chat room where readers could meet their favoritie authors, a message board for readers to get to know each other. Email advertising, an online newsletter and print coupons rounded out the campaign. |
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| Building a Community
The Heartquest Books site always reached out to readers, in order to gain insight and build a community.
The homepage featured contests, free "online only" novels, a message board, and forms for gathering opinions and newsletter registrations.
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| More Than Just Books
Building a community takes more than just selling books. The Heartquest site took on a magazine format that included recipes, holiday ideas and contests for Mothers Day, Christmas, Easter and Valentines Day. There was always something new to get involved in. And, of course, most of the themes revolved around the latest releases. |
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| Author Public Relations
We encouraged our authors to get involved and let their readers get to know them.
Authors participated in message board topics and special events in the chat room. |
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| Buy the Book
Books were featured in great detail, including a page about each book, reader reviews and a form for readers to submit their reviews. |
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