 |
| Subsector sales: US$ 4 billion (1996) |
| Main listed companies: Bombril-Cirio |
| Traded volume: US$ 46.06 million (1996) |
|
| Cleaning Products (Per Segment): |
| Segment | Annual Sales | Companies | Trademarks | |
| Soap powders | US$ 500 million | Gessy-Lever | Omo, Minerva, Campeiro |
75% |
| BomBril | Quanto | 10% |
||
| Orniex | ODD, Pop | 7% |
||
| Arisco | others | 4% |
||
| others | ||||
| Soap in blocks | US$ 400 million | Gessy-Lever | n/a | |
| Bombril | n/a | |||
| Scouring powder | US$ 10 million | Bombril | Sapólio Radium | 83% |
| Gessy-Lever | 15% |
|||
| Liquid detergents | US$ 200 million | Gessy-Lever | Minerva | 20% |
| BomBril | Limpol | 25% |
||
| Orniex | ODD | 20% |
||
| Amparo | Ype | 20% |
||
| Disinfectant | US$ 150 million | BomBril | Kalipto, Pinho Bril | 28% |
| Colgate | Pinho Sol | 40% |
||
| Beecham | 7% |
|||
| others | 25% |
|||
| Steel wool | US$ 150 million | BomBril | BomBril | 91% |
| Orniex | Onix | |||
| Pardelli | ||||
| Luzir | ||||
| Fabric softeners | US$ 100 million | Gessy-Lever | Fofo, Confort | 40% |
| BomBril | Mon Bijou | 18% |
||
| Colgate-Palmolive | Suavitel | |||
| Garbage bags | US$ 100 million | BomBril | 13% |
|
| Eletroplastic | ||||
| Polifilm | ||||
| Floor cleaners | US$ 50 million | Johnson | Optimum | 55% |
| Emulsified polish | US$ 192 million | Johnson | Bravo | 27% |
| Production Costs: |
| Packaging material accounts for up to 60% of production costs. |
| Historical data source: ABIPLA - Associação Brasileira das Indústrias de Produtos de Limpeza, Distribuição Magazine, Gazeta Mercantil, O Estado de São Paulo and Folha de São Paulo. |
